The Woman's World

''The Woman's World'' was a Victorian women's magazine published by Cassell between 1886 and 1890, edited by Oscar Wilde between 1887 and 1889, and by Ella Hepworth Dixon from 1888.

Foundation

In the late nineteenth century, the market for periodicals was growing, and interest from women, who had always been the larger part of the market for fiction, increasing. Cassell and Co. launched a new magazine, ''The Lady's World'' in October 1886, intended to appeal to an aspirant middle-class audience of lady readers. It concentrated on fashion and trends among high society. Impressed by Wilde's journalism on the ''Pall Mall Gazette'', Wemyss Reid, the General Manager of Cassell & Co., wrote to Wilde in April 1887, enclosing several copies of the magazine. Wilde replied interestedly and suggested possible changes to the magazine. In May, he signed a contract for the editorship, to work two mornings a week and be paid a weekly salary of £6.

Wilde's editorship

Wilde persuaded the publisher to change the title to ''The Woman's World'', the change of description indicated it positioned itself towards an emerging class of educated women reflecting their changing place in society: Wilde designed it as "the first social magazine for women".Clayworth (1997:89) Stephen Calloway and David Colvin characterised the change as one which eliminated connotations of "bas-bourgeois snobbery and reflected his advanced views on female emancipation".Stephen Calloway & David Colvin, ''Oscar Wilde: An Exquisite Life'', Orian, 1997, p 53-54. The titular change was part of a wider strategy of focusing more on what women "think and feel" and not exclusively on what they wear.

Wilde managed to entice contributions from well-known writers and distinguished figures including Elisabeth of Wied (the Queen of Romania), Princess Christian and Marie Corelli. He even asked Queen Victoria to submit poems, but was refused. The magazine continued to publish articles on high society trends and fashion, but with a more artistic slant. Sarah Bernhardt wrote an essay on "The history of my tea gown", and Wilde offered to write an article in her name about her American tour. Charles Ricketts also contributed.

Wilde wrote a column of literary notes and responses to readers. At one point he had to defend himself against early animal rights activists who objected his promotion of the "wearing of dead animals" in his fashion notes.Shelagh Wilson, "Monsters and monstrosities: grotesque taste and Victorian design", in Trodd et al. (eds.), ''Victorian Culture and the Idea of the Grotesque'', Ashgate, 1999, p. 220

Wilde soon tired of his editorial work and often failed to turn up for work or attend meetings with the publishers. As a result he was dropped as editor, but the magazine was unable to continue without him.

Bibliography

Clayworth, A. (1997) "''The Woman's World'': Oscar Wilde as Editor" ''Victorian Periodicals Review'', Vol. 30, No. 2 (Summer, 1997), pp. 84–101. Johns Hopkins University Press on behalf of the Research Society for Victorian Periodicals

References

External links

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{{DEFAULTSORT:Woman's World
Defunct women's magazines published in the United Kingdom
Monthly magazines published in the United Kingdom
Magazines established in 1886
Magazines disestablished in 1890
Oscar Wilde